Over ten years of print design and online experience worked in advertising agencies, design studios, Art Gallery and Holding Company.

Gallery Director (Zara Gallery since 2006), support & strategically develop the Gallery activities and aims through all of its administrative, financial and managerial operations. Working closely with the artists to develop coherent, ambitious visions for the exhibition and to devise and manage the gallery implementations of operational plans and activities.

Showcased exhibitions for local and renowned artists as well as provided support for upcoming young Jordanian talent. Some exhibition highlights; Showcased a solo exhibition for Syrian artist Sabhan Adam in Amman in 2010 as well as the French photographer Alban Biaussat “Green Line Project in 2006, and most recently the Urban art exhibition for Jordanian artist Ahmad Sabbagh & Michael Schinkoethe from Germany in “Cattle Republic” with the official launch of the 'Arabic Graffiti' book, curated and authored by Lebanese typographer Pascal Zoghbi and graffiti writer and publisher Stone aka Don Karl.

Corporate Communication Manager (Zara Holding since 2005), strategize, write and design collateral materials, presentations & concept development working close with General Management to develop creative concepts from beginning to end, in addition to providing support for the Marketing Communication & Business activities of the company.

Advertising & Branding (Objects & Intermarkets Advertising 2002-2005), Solid print experience, responsible for creating and developing corporate brands identity, design and execution of all print communications from brochures, collateral, quarterly client newsletter, BTLs, to trade show graphics and posters. Branding and re/branding of corporate acquisitions, ability to create multiple presentations formats. In addition to design and production coordination of a range of print media. Includes experience in different aspects of the pre-press process.

GUI Designer (Ennovative Solutions 2000-2002), Responsible for designing, developing and maintaining dynamic and static web pages, as well as user interface design, in addition to understanding the concept of design and the combination of layout, color, image, type and content in a website.

Creator of Virtuadesigns.com, a creative space for my cultural & humanitarian contributions. Such as working with Goethe Institute in Amman, SAS (Small Arms Surveys) in Geneva and UNOPS in New York, and with Mrs. Samar Dudin in Ruwwad foundation to name a few.